work stuff
copywriter | draftKings
○ Lead copywriter on DraftKings Casino brand
○ Spearheaded messaging guides used for larger brand initiatives
○ Crafted messaging and market materials for 15+ new casino product and game launches
○ Writer on 10+ rotating projects weekly across various channels including digital, CRM, TV, direct mail, OOH, and retail
○ Developed relationships with designers, stakeholders, and legal to streamline project efficiency from creative to kick off to asset flight
junior copywriter | draftKings
○ Wrote across 5 different in-house products
○ Created campaign assets generating 34,000+ new DraftKings Casino customers
○ Produced digital and OOH assets for 5 new Sportsbook state launches
○ Assisted in launching net-new Fantasy product, Pick6
○ Wrote radio and social video scripts for celebrity talent
junior copywriter | Havas life new york
○ Wrote digital, video, print, and experiential event materials
○ Developed campaign ideas across 3 brands
○ Created launch materials for new pharmaceutical product
○ Annotated research literature and provided references for copy claims
copywriter intern | evoke
○ Wrote social posts, market materials, and promotional materials
○ Adapted existing product brand guidelines for new indications
○ co-lead intern project creative team
nerd stuff
SYRACUSE UNIVERSITY — MAY 2021
B.a. advertising | S.I. Newhouse School of Public Communications
B.A. English | College of Arts and Sciences
magna cum laude
shiny stuff
One Show Young Ones 2021
silver cube, infinicoaster
One show young ones
#25 ranked Copywriter in 2021
New York Festivals Shortlist
2021 advertising shortlist, infinicoaster
GRAPHIS new talent annual
silver, RXBAR
COMMUNICATION ARTS
2020 advertising shortlist, threadsense
stuff I know
○ proficient in portuguese (just don't ask me to speak in front of my family, they'll make fun of me!)
○ masterful grasp of the language of emojis (current favorites: 🫣🚶♂️➡️💸)
○ chat gpt
○ social media (gen z here, hello!)
○ microsoft suite
○ select adobe (premiere, photoshop, indesign)
○ figma
○ very neat handwriting (see my name up top for reference)