work stuff

junior copywriter | draftKings
○ Lead copywriter on 10+ rotating projects in varying channels including paid social, CRM, TV, direct mail, and retail
○ Created digital Casino campaign assets generating 34,000 new customers
○ Produced digital and OOH assets for 5 new Sportsbook state launches
○ Assisted in launching net-new Fantasy product, Pick6
○ Wrote radio and social video scripts for celebrity talent

junior copywriter | Havas life new york
○ Wrote for digital, video, print, and experiential event materials
○ Developed campaign ideas across 3 brands
○ Created launch materials for new product
○ Annotated research literature and provided references for copy claims

copywriter intern | evoke
○ Wrote social posts, market materials, and promotional materials
○ Adapted existing product brand guidelines for new indications
○ co-lead intern project creative team

MEDIA GENOME ANALYST intern | katch media
○ Analyzed and coded genomic qualities of 50+ films
○ Cataloged films into a database to build a user recommendation algorithm
○ Facilitated intern discussion group

nerd stuff

SYRACUSE UNIVERSITY — MAY 2021

B.a. advertising | S.I. Newhouse School of Public Communications
B.A. English | College of Arts and Sciences
magna cum laude

shiny stuff

One Show Young Ones 2021
silver cube, infinicoaster

One show young ones

 #25 ranked Copywriter in 2021

New York Festivals Shortlist

2021 advertising shortlist, infinicoaster

GRAPHIS new talent annual
silver, RXBAR

COMMUNICATION ARTS
2020 advertising shortlist, threadsense

cool stuff

○ proficient in portuguese (just don't ask me to speak in front of my family, they'll make fun of me!)
○ masterful grasp on the language of emojis (current favorites: 🫣🚶‍♂️‍➡️💸)
○ microsoft suite; select adobe (premiere, photoshop, indesign)
○ social media (i know all about gen z btw)
○ very neat handwriting (see my name up top for reference)